01Challenge
The legacy application could not scale past its hardware. Peak market days degraded response times, capacity planning meant buying servers months ahead, and every new feature competed with keeping the existing one upright.
02Solution
A phased move to serverless AWS services with the read-heavy analytics paths migrated first, account aggregation and billing integrations rebuilt behind stable interfaces, and feature work resumed once the platform stopped being the constraint.
03Business impact
Growth stopped being an infrastructure conversation, and the roadmap returned to product features instead of keeping the previous platform alive.